Stellantis Considering Maserati Sale – What It Means
Stellantis, the car group behind brands like Jeep, Peugeot, and Alfa Romeo, is reportedly exploring what to do with Maserati. The options include keeping the brand, restructuring it, or selling it altogether. While no final decision has been made, the move could change the future of the iconic Italian luxury carmaker. Here is why Stellantis Considering Maserati Sale:
Maserati Sales Are Falling Fast
Maserati sales have taken a big hit recently. In 2023, the brand sold over 26,000 cars globally. By 2024, that number dropped to just 11,300. The company also posted a loss of around €260 million. That kind of downturn has raised questions about Maserati’s long-term position within the Stellantis portfolio.
Stellantis Hired McKinsey to Explore Strategic Options
In April, Stellantis brought in global consultancy McKinsey to look at several challenges, including rising US import tariffs and how premium brands like Maserati and Alfa Romeo fit into the group’s future. McKinsey’s review includes different possibilities such as keeping Maserati, giving it a business overhaul, or selling it to an outside buyer.
Despite this, Stellantis has stated publicly that Maserati is not currently for sale. A company spokesperson said clearly, “Maserati is not for sale,” but internal sources suggest the brand’s future is being carefully reviewed behind the scenes.
A Divided Board: Keep It or Sell?
Within Stellantis, opinions are split. Some executives want to hold on to Maserati because it is their only true luxury brand and helps with brand image across the group. Others say Maserati has not performed well financially, and selling it would allow Stellantis to focus on higher-volume, more profitable models.
If Maserati is sold, it could signal a shift in Stellantis’ overall strategy, possibly moving away from luxury vehicles to focus more on electric vehicles and global growth markets.
No New Models Announced
Another concern is that Maserati doesn’t currently have any confirmed new models in the pipeline. Tesla and German brands are moving quickly in the electric space, while Maserati recently pulled plans for some key EVs, including the electric version of the MC20 and new versions of the Levante and Quattroporte.
Without a fresh lineup and clear direction, Maserati risks falling behind.
Market Pressure and New Leadership
Stellantis is under pressure from investors to improve profitability, cut costs, and simplify its portfolio. Adding to the situation is the appointment of a new Maserati CEO, Antonio Filosa, who steps into the role this summer.
This leadership change, combined with falling sales, rising tariffs, and internal reviews, puts Maserati at a turning point.
Could a Chinese Buyer Step In?
Industry experts have speculated that Chinese carmakers may be interested in buying Maserati. Companies like Geely or Chery have already bought European brands like Volvo and MG, and they may see Maserati as a way to break into the luxury segment more quickly.
So far, no buyers have been confirmed, but if Maserati goes up for sale, it is likely to attract strong interest from China or the Middle East.
What Owners and Fans Should Know
- Maserati is still part of Stellantis and not officially for sale.
- Any big announcements will likely come after a new business plan is revealed.
- Even if a sale happens, it may be months or years before ownership or direction changes.
Final Thoughts
Maserati is at a crossroads. While Stellantis says the brand isn’t for sale, the company is clearly exploring all options. Sales are down, the model range is shrinking, and financial losses are building. Whether the brand gets a fresh investment or finds a new owner, big changes are on the way. For fans and owners, the best move is to stay updated and watch for official news in the months ahead.
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