Stellantis to Return Maserati Production to Its Modena Hometown
In a major move that reconnects heritage with future strategy, Stellantis has announced the return of Maserati production to its historic hometown of Modena, Italy, by the end of 2025. This decision marks a strategic shift for the brand, consolidating its operations and strengthening its luxury identity.
Maserati Returns to Its Roots
Maserati will relocate the production of its GranTurismo and GranCabrio models from the Mirafiori plant in Turin back to the iconic Viale Ciro Menotti factory in Modena. This facility is already home to the Maserati MC20 supercar and the Nettuno V6 engine, making it the heart of the brand’s high-performance engineering.
This move aligns with Maserati’s Italian legacy and long-standing association with Modena—located in the country’s famed “Motor Valley,” home to several iconic car brands and racing history.
Operational Efficiency and Brand Identity
According to Stellantis, the relocation is part of a larger plan to optimize its global production network and reinforce Maserati’s image as a performance luxury brand. Centralizing operations in Modena is expected to:
- Improve manufacturing efficiency
- Enhance brand storytelling through its Italian heritage
- Streamline logistics and supply chains
Maserati CEO Santo Ficili emphasized that returning to Modena not only strengthens the company’s legacy but also invests in the community and opens new opportunities for innovation and growth.
Mirafiori Plant to Focus on Fiat 500 Hybrid
To balance the shift in production, Stellantis plans to ramp up production of the Fiat 500 Hybrid at the Mirafiori plant in Turin. This decision helps maintain employment levels and ensures the Mirafiori facility remains a vital part of the company’s European manufacturing network.
A Revival Plan for Maserati
This move comes amid a broader revitalization strategy for Maserati, a brand that has faced fluctuating performance and fierce competition in the luxury automotive sector. Stellantis aims to streamline Maserati’s lineup, prioritize high-performance models, and drive profitability through focused production and a stronger brand narrative.
Timeline and Outlook
The full transition to Modena is expected to be completed by Q4 of 2025. As part of Stellantis’s long-term strategy, this decision reinforces Maserati’s connection to its roots while modernizing its operations for future success.
Final Thoughts
Stellantis’s decision to bring Maserati production back to Modena represents more than just a logistical change—it’s a bold step to revive brand heritage, increase operational efficiency, and reclaim Maserati’s status in the competitive luxury car market.
For enthusiasts and buyers alike, the return to Modena signals a renewed commitment to craftsmanship, performance, and the rich history that defines the Maserati name.
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